About Us

Success doesn’t just land in your lap

building memories for over 85 years

To truly master a skill, you need two things: preparation and repetition. Anglers generally don’t have a problem with the practice part. However, finding the right gear that performs when you need it is never a given. That’s where we come in.

Since 1938, Frabill has been trusted to position anglers for success. From bait management solutions, to ice shelters, to landing nets, we provide a robust collection of high-quality, performance-driven products to help you reach your fishing goals. Whether you’re seeking records or memories, we’re here to create experiences that are not just enjoyable, but truly unforgettable.


take a new path

Join our team. We’re committed to not only creating great products, but more importantly a great work environment.

Warranty Policy

Trusted Since 1938

Sometimes the unexpected happens. Frabill® Warranty is there to ensure the longevity and high performance of your purchase. Frabill warrants its products to be free from defects in materials and workmanship for a period of one year from the date of purchase.