About Frabill

The most trusted gear in the fishing industry since 1938.

Frabill’s fresh and saltwater products include a wide selection of landing nets, portable aeration systems, bait containers, bait care, bait traps and seines, apparel and other fishing accessories. Frabill’s ice fishing product mix consists of portable ice fishing shelters, ice fishing rods and combos, tip-ups, bait containers, portable aeration, apparel and other ice fishing accessories.

Plano Molding is a Plano Synergy Holdings, Inc. brand

Our foundation is built on a dream and a passion for the outdoors. As a newly created family of high performance outdoor brands, Plano Synergy embodies over 150 combined years of industry experience, values and product quality all thanks to each one of its founders.

As devout fishermen and passionate hunters, each Plano Synergy brand sought out to create the finest products for their fellow outdoorsman; dedicating themselves to producing top quality tools of the trade to outdoorsmen of all experience and ability levels. Thriving on new challenges, new goals and bold endeavors to become the latest and greatest in the field, the makers of Plano Synergy products are determined to remove all limitations on the water, and on the field-because this isn't simply a hobby…it’s a way of life.

Our brands include Ameristep, Avian-X, Barnett Crossbows, Caboodles, Creative Options, Evolved, Flextone, Frabill, GroundEFX, Halo Optics, Plano Molding, Wildgame Innovations and Zink Calls with hundreds of products made in the United States. With this desire and strive for excellence instilled in the minds of the innovators behind our products, the possibilities for our future are endless.

The people who work at Plano Synergy often come and stay awhile, and the same goes for the people that use our products. As a fellow outdoorsman, we feel you will be happy with our products and may go confidently knowing that your outdoor experiences go beyond the what you bring home at the end of the day, but the experience you get out of it.